InfusionCon 2013 Agenda
This year, we have five content-stuffed tracks for you to choose from, offering a wide variety of software training, marketing and sales education, inspirational stories and more.
Green Track – Ideally suited for new customers of Infusionsoft, this track covers all the basics of getting your account set up and running. Learn the basics of how to use the campaign builder, website analytics, social media features and e-commerce, plus so much more.
Mastermind Track – This track is for existing customers who want intermediate to advanced training on implementing Infusionsoft in their business, including: advanced use of the campaign builder, mobile marketing strategies, workflow automation and much more.
Customer Success Track – Hear from successful customers who share how they use Infusionsoft in their business so you can walk away with new ideas for your business.
Big Ideas Track – These sessions cover everything that helps you market and sell outside of Infusionsoft. Highlights include social media marketing, SEO best practices, how to create content for marketing, blogging tips and much more.
Add-On Track – Infusionsoft is an all-in-one sales and marketing system. But through some pre-built integrations and add-ons, you can experience a whole new world of functionality. This track will show you how to unlock your out-of-the-box Infusionsoft and level up to a new world of integrations and add-on products.
Tuesday, March 26th
Wednesday, March 27th
Clate Mask, CEO and Co-Founder of Infusionsoft
Meet the three finalists of our 2013 Ultimate Marketer contest as they share their story. Learn the creative ways they use Infusionsoft and how the all-in-one system has changed their lives.
Introduction to the Campaign Builder
Speaker: Scott Richins, Customer Trainer, Infusionsoft
The foundation of everything you implement with Infusionsoft is the Campaign Builder. In this session, we'll cover the absolute basics of the Campaign Builder. We'll teach you what each component does, when to use it, and how to interpret a completed campaign.
Advanced Campaign Builder
Speaker, Jordan Hatch, Lead Trainer, Infusionsoft
The Campaign Builder is an extremely powerful tool for building marketing campaigns. In this session we'll be focusing on some of the more advanced features of the Campaign Builder like "decision diamonds", nurture sequences, and advanced sequence strategies.
Uncover the Existing Wealth in Your Database
Speaker: Janette Gleason, Gleason Consulting Group LLC
Moderator: Francis Jones, Lead Trainer, Infusionsoft
Boost profits with a one-two punch. Learn how a financial planning and tax preparation firm cut their monthly marketing budget from $15K to $2k and doubled revenue at the same time through lead nurturing and customer retention. In this session you'll discover the critical elements of the "Educate and Nurture" phase, how to knock the socks off your customers so you can retain them for life, and practical and inexpensive ideas for nurturing your database that you can implement right away.
Conversion Hacks: How Tiny Changes Can Make a Big Impact
Speaker: Ryan Deiss, Founder, Idea Incubator & DigitalMarketer.com
Have you ever heard the expression, "Little hinges swing big doors?" It's true, and in this presentation you'll learn about 11 "tiny" optimizations you can make to almost any website to generate more clicks, more leads and more sales. If you generate at least 50% of your sales or leads online, you don't want to miss this presentation.
Automate your Pre-Event, At-Event and Post-Event Processes
Speaker: Marc Summers, Founder, Information Street
Discover how to automate event processes without the need for extra plugins. Learn about sending e-tickets with QR codes, checking people in at the door, and tracking which breakout rooms attendees visit- all using your current Infusionsoft account.
Web Analytics 101
Speaker, Mark Bailey, Certified Consultants Trainer, Infusionsoft
For most small businesses, web-tracking data is a complete mystery. What do they mean? What should you be doing about it? In this session we'll help answer those questions and more.
The Missing Link: Bridging The Gap Between Strategy And Execution
Speaker: Brad Martineau, Co-Founder, Sixth Division
Have you ever come up with a really great business idea or strategy, but then you get completely frustrated and stuck when it's time to implement? After more than 30 years of combined marketing automation experience, we've discovered that the secret to unlocking the power of Infusionsoft happens way before you ever log into the software. In this session, you'll learn our Unpack Your Brain™ process that will help you go from “idea” to “implemented” in record time. Plus, we'll share with you real examples of what power Infusionsoft users are doing in their businesses right now.
Attract Fans and Grow Your List With Facebook Contests
Speaker: Jef Rawls, Jester'z Improv Comedy
Moderator: Preston Smith, Infusionsoft
Lead generation is no laughing matter for Jester'z Improv Comedy Club. So grab a front row seat to learn how they leverage Facebook contests and promotions to attract new fans and seriously boost ticket sales.
Author! Author!: Build Your Sales and Reputation With E-Books
Speaker: Jim Kukral, Author, Speaker and CEO of Digital Book Launch
Why should you make the switch from blogger to Amazon e-book author? For starters, authors who self-publish through Amazon, Barnes & Noble and Apple earn a whopping 40%-70% in royalties (as opposed to 10%-15% for traditional books). During this session, Jim Kukral, author of more than 10 e-books, will share his secrets to creating, formatting, pricing, launching and marketing your e-book on Amazon.
Expand the Functionality of Infusionsoft: App Showcase
Speakers: Brian Kappus and Ammon Curtis, Infusionsoft
This is a showcase of the elite few that have been awarded App Innovators in the Battle of the Apps contest. Find out how you can leverage these solutions, coupled with Infusionsoft, to grow sales, save time and automate even more of your business.
David Allen, Founder and Chairman, The David Allen Company
GTD® is the shorthand brand for "Getting Things Done®," the groundbreaking work-life management system by David Allen that provides concrete solutions for transforming overwhelm and uncertainty into an integrated system of stress-free productivity. You will learn ways to capture anything and everything that has your attention and create actionable next steps. Learn how to keep track of the bigger picture while managing the small details and so much more.
Thursday, March 28th
How are Infusionsoft users like you providing World Class Customer Support to their customers? Find out Thursday morning at a VIP Breakfast Session with FuseDesk founder, Jeremy Shapiro. Jeremy will be sharing the lessons he learned, the horrors he's seen, and the solutions he's found to providing exceptional customer support via a Help Desk fully integrated with Infusionsoft.
We have limited seating for this VIP breakfast, and to request a seat, you must reserve your spot online or in person at the FuseDesk booth. RSVP for the Breakfast today.
Jay Baer, President Convince and Convert, Co-Author of The NOW Revolution
If you sell something, you make a customer today, but if you help someone, you create a customer for life. Trying to differentiate your business by shouting louder or going “viral” is a fool's errand. Smart companies sell more by selling less because they focus on providing massively useful information, not promotion.
Filled with dozens of real-world examples, this hilarious and powerful presentation will fundamentally change the way you think about marketing and sales.
Daymond John, Urban Entrepreneur, Branding and Marketing Expert, Shark Tank Judge
Daymond's quintessential rags-to-riches success story of sacrifice, hard work, and perseverance as well as the unique and charismatic way he communicates it, will inspire you. Much more than a business advisor, Daymond will share his unique goal setting techniques, which will empower you to make positive changes in every aspect of your life for immediate and long-term success. “The Shark” Daymond John will reveal how you too can live the American Dream.
Last year, we issued a challenge to users and developers to build useful and innovative apps that integrate with Infusionsoft. More than 35 new apps were thrown in the ring in the Battle of the Apps contest. Our judging panel's top four picks will present their solutions and you will vote on which one you deem our first annual Kick Apps Champion.
CustomerHub 101: What is a Membership Site and How to Use it
Speaker: Blake Butcher, Performance Coach, Infusionsoft
Whether you're selling or giving away your information as a value-add, a membership site is a great way to facilitate the delivery. In this session, you'll learn the basics of how to leverage the power of CustomerHub to easily and automatically deliver your protected content to your prospects and customers.
Build Your Core: CRM (Data) Pilates for your Business
Speaker: Jermaine Griggs, Hear and Play
Data is one of the most valuable tools in your sales and marketing arsenal. In this session you'll learn how to plan, collect and use your data for ultimate optimization, and how to use data to increase personal communications and conversions.
Save Time and Boost Sales by Qualifying Leads Automatically
Speaker: Heather Lemere, Salon Success Strategies
Moderator: Brina Kaiser, Trainer, Infusionsoft
Tired of wasting valuable sales time on unqualified leads? Learn how a rapidly growing consulting company is using automation to find, qualify and close hot leads-and save a ton of time.
Target the 70%: Winning Traffic on Long Tail Search Phrases
Speaker: C. Parker Garlitz, VP of Web Marketing, Crexendo, Inc.
Did you know that long-tail search phrases account for 70% of all search traffic? They also take less time to rank and convert at a much higher rate than big head phrases. Learn powerful strategies to improve your search engine rank.
The Infusionsoft Marketplace: Find Campaigns, Services and Apps to Enhance Your All-In-One Solution
Speaker: Ammon Curtis, Platform Product Manager, Infusionsoft
The Infusionsoft Marketplace is the one stop shop for you to find partners, apps and pre-built campaigns. We will teach you how to find, evaluate and leverage the work others have already done to make Infusionsoft work better for you!
Social Media 101: Capture and Convert through Social Promotions
Speaker: Zach Mangum, CEO, GroSocial
How do you generate leads by using social media? Ten years ago, entrepreneurs were asking the same question about email. In this session we'll show you how to leverage Infusionsoft's GroSocial platform to turn your social media followers into leads.
Create Wildly Profitable Membership Sites in No Time
Speaker: Bob Britton, President, Marketing Automation Group
Listen and learn as former Infusionsoft Ultimate Marketer Bob Britton shows you how to quickly create, and then optimize membership sites. He will reveal the one biggest mistake made by almost everyone that when fixed can double or triple your membership 'stick' rate. Few things can add to the bottom line or take advantage of automation better than a well-executed membership site.
Don't think membership sites are just for on-line businesses either, Bob will show you how a traditional brick and mortar business can reap huge benefits from setting one up.
Grow Recurring Service Revenue with Renewal Campaigns & Upsells
Speakers: Damien Sanchez & Jennifer Baxter, Mosquito Squad of DC
Moderator: Francis Jones, Lead Trainer, Infusionsoft
Learn how a seasonal recurring service provider grew sales by 70% in one year with automated renewal campaigns and upsell offers in their shopping cart. Plus, they'll share their insider secrets about how they simultaneously streamlined back-office tasks to increase efficiency 10 fold.
NO BS Direct Marketing That Gets You Results Guaranteed
Speaker: Darcy Juarez, Glazer-Kennedy Insider's Circle
Insider secrets for getting double digit response: the five key pieces that you must have in your marketing. Attend this session to find out the power of the marketing triangle, and get a simple website trick that will instantly triple your opt-in rate.
Grow Your Revenues by Joining the Infusionsoft Partner Programs
Speakers: The Infusionsoft Partner Team
Do you offer any products or services that Infusionsoft customers could use? Are you an experienced Infusionsoft user who wants to help other businesses leverage the power of our software? Learn how you can grow an additional revenue stream by joining the Infusionsoft Partner Program.
Speaker: Mari Smith, Author, The New Relationship Marketing
Success with social media is as simple as knowing how to bridge the gap between technical skills in the new media world and good, old-fashioned people skills. However, most businesses still have a long way to go. Technology is constantly changing; Facebook keeps iterating, and new social sites spring up daily, it seems. So, how do you keep up? Where should you focus for real, measurable results? And, how do you overcome your personal fears (and company-culture fears), rise above the noise, and make a significant impact using social media? In this dynamic session, renowned social media thought leader, Mari Smith, will reveal her secrets to building a large, loyal and profitable network using the social web.
Speaker: Jim Cavale and Forrest Walden, Iron Tribe Fitness
When we heard from Iron Tribe Fitness last year they had three fitness locations in Birmingham, Alabama. Today they have launched a successful franchise business.
Learn what they have done to get more power out of their Infusionsoft system to continue to grow their business and launch a franchise model. From the basics of making the in-gym experience easier and more effective to making the setup and education of a new franchise location quick and painless.
We'll announce the winner of this year's Ultimate Marketer contest, chosen by you!
The Infusionsoft Easy Button
Speaker: Brad Martineau, Co-Founder, Sixth Division
Would you like to know the secret to making your Infusionsoft implementation easier? Unleashing the full power of Infusionsoft doesn't have to be a struggle, but there are some rules you should follow. Join us as Infusionsoft veteran Brad Martineau breaks down the 3 Phases of the Ultimate Infusionsoft Implementation Roadmap, and explains how most of your frustration is simply from implementing out of order. If you are anything less than 100% satisfied with how Infusionsoft is running in your business, this is a must attend.
Friday, March 29th
Entrepreneurs often ask how we took Infusionsoft from a few people with a dream to a $50 million dollar company with nearly 400 employees in just ten years.
Get insight into our strategic planning model, including how we measure performance, raise capital and build a strong culture. There will be plenty of time for Q&A, so bring your questions!
Speakers : Skip Miller, Author and Founder, M3 Learning and Skip Miller Sales Academy
What one thing did Infusionsoft learn about selling that fueled their success? It's not about how you sell... it's about how your customers want to buy.
As the best-selling author of ProActive Sales Management, Skip will teach you how to apply this game-changing tool to turn leads into sales... quickly.
How To Create An Effective But Simple Dashboard
Speaker: Mike Harris, Technical Support Agent, Infusionsoft
The Infusionsoft Dashboard can offer you a high level overview of what's going on in your business, and can create shortcuts for common tasks. In this session we'll show you the five widgets that should be on everyone's dashboard-—and how to set them up.
How to Create an Effective New Customer Campaign
Speaker: Preston Stapley, Trusted Advisor Liaison, Infusionsoft
Most entrepreneurs fall short when it comes to following up with new customers—even though we all know we should be doing it. In this session, you'll learn how to get ahead of your competition by setting up an automated new customer campaign. Learn how to welcome, create loyal fans, ask for testimonials, upsell and much more.
Take Your Service Business Online
Speaker: Don & Tyler Smith, Select Photo-Graphics
Moderator: Matt Peterson, Training Specialist, Infusionsoft
Are you a service business that can't imagine how affiliates, online order forms and automated collections play into your service model? You are not alone. Swing by this session to discover how this “hopelessly offline” service company has revolutionized their business and achieved a better work/life balance with Infusionsoft.
Unleash the Power of Your Email List with Facebook Custom Audiences
Amy Porterfield, Social Media Strategist and Co-Author of Facebook Marketing All-in-One for Dummies
Custom audiences let marketers find their offline audiences among Facebook users. Using email addresses, phone numbers or Facebook user IDs to make the match, you can now find the exact people you want to talk to. In this session you'll learn how to create a custom audience representing any group of customers or prospect list that you'd like to reach with targeted Facebook Ads.
API + Developer Center
Speaker: Ammon Curtis, Platform Product Manager, Infusionsoft
Attention: there is a new developer center! We will introduce you to all the new features and offerings with the new Developer Center including: the change in throttling limits and flexibility, how to leverage Oath, how to gain reporting on what you build and much more.
Opportunity Management: Fixing Your Funnel
Speaker: Paul Sokol, Success Coach, Infusionsoft
Are you having a hard time managing your leads through your sales pipeline? The opportunity feature in Infusionsoft is a powerful set of tools to make your sales team's life easier (even if you are the sales team). In this session you'll learn how to choose your sales stages, automate repetitive tasks and report on the results.
Speaker: Scott Richins, Customer Trainer, Infusionsoft
If you use CustomerHub, Infusionsoft's membership website add-on, you won't want to miss this session that covers advanced skinning, customization and permissions.
Boost Revenue with Progressive Upsell Offers
Speaker: Amy Wenslow, Products to Profits
Moderator: Mike Harris, Technical Support Agent, Infusionsoft
For high-end coaches and service providers, getting your foot in the door can be the key to future success. Product to Profits has mastered this strategy with a progressive sales strategy that starts with entry-level education products and progresses to six-figure consulting engagements. Learn their secrets in this session.
An Unusual, Yet Ridiculously Effective Blueprint For Increasing Conversions & Multiplying Sales On Webinars
Speaker: Dave VanHoose, America's Webinar & Platform Conversion Expert, Speaking Empire
Learn how to increase your income by 6 and 7 figures with a single masterfully crafted, proven pitch for webinars and stages. You'll see minute-to-minute detail of a master presentation and how to create one for yourself.
Create Digital Books, Magazines and Catalogs Online Powered by Infusionsoft
Speaker: David Fagan, ICON Builder Media
Combine eReading, video, online flip book technology, IM chat, and Infusionsoft and you will just start to understand the power of video prints. Newsletters, PDF books and email marketing of old are about to change forever. Come see for yourself at www.OntheInsidePress.com/eReader.
This presentation will show you all the technology, platforms, and plugins you need to have your very own online books, magazines, and catalogs!
E-Commerce Basics: Get Your Order Data into Infusionsoft
Speaker: Francis Jones, Lead Trainer, Infusionsoft
Knowing who bought what, when they bought it and how much they've bought is crucial data to know and leverage for effective marketing campaigns. In this session we'll discuss five ways you can get your order data into Infusionsoft.
Speaker: Jordan Hatch, Lead Trainer, Infusionsoft
Out of seven billion people on the earth, 5.1 billion own a cell phone. Every day, more and more emails and webpages are being read on mobile devices. In this session, you will learn how to use the tools in Infusionsoft to market using these extremely valuable mobile channels.
Educating Prospects: How to Build Trust & Close Deals
Speaker: Michael King, VP Marketing & Operations, King LASIK
Make an appointment with King LASIK to discover how this multinational group uses Infusionsoft to manage operations across six locations. Learn how they educate patients with Infusionsoft and streamline the appointment scheduling process through a custom integration. Come ready to be inspired to what is possible with Infusionsoft. Seeing is truly believing!
Your Customer Creation Equation: Unexpected Formulas That Make Websites Win
Speaker: Brian Massey, The Conversion Scientist
Conversion is the science of turning web traffic into leads and sales. It is the art of engaging visitors and helping them solve their problems. There is no better medium to do this than the Web. When you get conversion right with simple, repeatable processes, all of your marketing programs perform better and become less expensive. Join Brian Massey to identify the best formulas for your own unique business structure and how to optimize your website for stellar results.
The Making of a Champion
Moderator: Brian Kappus, Program Manager for Technology Partners, Infusionsoft
Get the background story on the making of all the top apps in our Battle of the Apps contest. This forum discussion with the finalists will show you how they created their apps and specifics on why they did what they did and how customers of Infusionsoft will benefit.
Speaker: Adam Markel, CEO, Peak Potentials
Leave the conference refreshed and in the right mindset to take all that you have learned in three days to help get you on the right track.
This presentation will examine the underlying psychology of your success blueprint that dictates how successful you will be. Re-program your subconscious for the next level of success, and learn the action steps that will allow you to change your business and your life forever.