The 2013 Ultimate Marketer Contest

From a local tax preparation firm to one of Entrepreneur Magazines “100 Most Brilliant Companies.” A custom surf board retailer to fitness and nutrition franchisors. These are just some of the small business owners who make up our list of past Ultimate Marketer winners and finalists. And that's what this contest is all about—small businesses like you doing extraordinary things with Infusionsoft.

So don't be shy. Share your story. Tell us how you're using our all-in-one software to grow your business, take back your life and achieve your dreams. The goal of the contest is to share your genius with other users in order to inspire them and help them achieve success. So, tell us your success story and you could win up to $5,000 plus all the prestige, perks and PR that come with the title of Ultimate Marketer.


  • Contest Ends
    January 15th
  • Finalists Notified By
    February 1st
  • Best in Class Notified By
    February 1st
  • Finalist Presentations
    March 27th at ICON 13
  • Winners Announced
    March 28th at ICON 13

5 Ways to Win

Share your success story with us by entering in any of the five categories. In doing so you could be chosen as one of the 3 finalists or one of our 5 best in class winners.You're welcome to enter in multiple categories to give us a better picture of your entire sales and marketing process and to make a stronger case that you should be the Ultimate Marketer.

Lead Generation

Tell us how Infusionsoft helps you successfully attract and capture leads.


We want to hear about your lead generation channels (ex. SEO, PPC, direct mail, etc.), lead magnets (ex. free reports, consultations, etc.) and the landing pages and forms you use to capture leads. Please include examples of your ads, magnets and lead capture pages.

Lead Nurture &

Tell us how Infusionsoft helps you educate leads and convert them into buyers.


We want to hear about your lead segmentation, nurture campaigns and conversion process (online vs. through a sales person). Please enclose samples from your nurturing campaigns as well as a detailed description of how you close and process sales.

Online Sales

Tell us the innovative ways you are using Infusionsoft to sell online and/or get referrals.


Tell us about your products and/or services, enclose screenshots of your online store or order forms and describe your promo tools and automated fulfillment and collections campaigns.


Tell us how you leverage Infusionsoft to deliver excellent customer service.


We want to hear about your automated fulfillment campaigns, upsell strategies, testimonial and referral campaigns and anything else you do to create raving fans. Please include samples from your campaigns.


Tell us how you are using CustomerHub to achieve success.


We want to hear about how you manage your membership site, automate collections, educate and support customers, nurture leads and more. Please enclose a login and password to your site so we can check it out ourselves.

Prizes & Perks

Our Ultimate Marketer Finalists and Best in Class winners will receive up to two free tickets to InfusionCon 2013 and be invited to attend a private reception, where you'll meet past finalists and winners.

The three Ultimate Marketer finalists will present their story during a special session on Day 1 at InfusionCon, and conference attendees will vote for the winner.


Sure, our Grand Prize winner earns the prestige of being our 2013 Ultimate Marketer. But you’ll get so much more, including plenty of PR opportunities throughout the year (you never know what will come up; last year’s winner was featured in a video played in Times Square!). You’ll also win:

  • $5,000 to invest in your business
  • A one-day, all-expenses-paid consultation at Infusionsoft's headquarters in Arizona, including:
    • One-hour lunch with CEO Clate Mask and the executive team
    • One-on-one meeting with Greg Head, our Chief Marketing Officer
    • Consultation with Infusionsoft's PR and events team to discuss PR exposure in 2013
  • Premium placement in the customer stories section of our website
  • One-day consultation with the Infusionsoft Certified Consultants at Sixth Division, our Ultimate Marketer sponsor

First Runner-Up

  • $3,000 to invest in your business
  • Exposure on the Infusionsoft company blog
  • 2013 Ultimate Marketer Finalist badge for use on your website and in company materials

Second Runner-Up

  • $2,000 to invest in your business
  • Exposure on the Infusionsoft company blog
  • 2013 Ultimate Marketer Finalist badge for use on your website and in company materials

Best in Class

In addition to our three big prizes, we'll be recognizing five Best in Class entrants who showed true innovation in each of the entry categories. Each Best in Class winner will receive:

  • $1,000 to invest in their business
  • The possibility to present in a breakout session at InfusionCon 2014
  • Exposure on the Infusionsoft company blog
  • A Best in Class badge for use on your website and in company materials